It you look closely at the models in the ads, you notice that all the models have the same body, posed identically. The only differences are the faces, hair, skin color, and, of course, the swim suits. In the Swedish daily that broke the story, Wendela, a spokesman for H&M said the technique was used to simplify photoshoots. “The result is strange to look at, but the message is clear: Buy our clothes, not our models.” Yeah…. Right.
A bit interesting. I wonder how many models will be put out of business as more and more clothing manufactures turn to software over real flesh and blood… Comment Name * Email *
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